NVM
Building an Indian streetwear brand from product instinct to operating system.
The visible brand is the fun 10%. The other 90% is inventory, manufacturing, fulfilment, cash flow and staying culturally relevant while the machine grows.
- 01
Built the visual and verbal world around a recognisable outsider energy.
- 02
Turned internet observations into products and posts people wanted to pass around.
- 03
Worked across product, store, content, shoots, operations and the unglamorous systems underneath.
A living brand with products that travelled organically online—and a founder education no course could simulate.
